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金钱概念对顾客创造力的影响研究
作者:赵建彬  陶建蓉 
单位:东华理工大学资源与环境经济研究中心  南昌 330013 
关键词:金钱概念|创造自我效能|创造力|新产品偏好 
分类号:R395.1
出版年,卷(期):页码:2017,25(2):246-250
摘要:

目的:研究金钱概念对顾客创造力的影响以及创造自我效能的中介作用。方法:采用金钱刺激或金钱线索启动金钱概念,然后使用创造力测量工具,直接或间接地检验顾客的创造力。结果:①启动金钱概念可以有效地提高顾客解决问题时的流畅性、原创性和认知灵活性;②金钱概念对创造力的影响是通过创造自我效能的中介作用;③金钱概念积极影响顾客的新产品接受意愿。结论:金钱概念通过创造自我效能作用,提高了顾客创造力。

Objective: To study the influence of money concept on customer creativity and the mediating effect of creative self-efficacy in such relationship. Methods: Using money stimulation or money clues to prime money concept, and then use the creativity measurement tools, directly or indirectly test the customer's level of creativity. Results: ①Money concept effectively improved the fluency, originality, cognitive flexibility of customers to solve problems. ②Creative self-efficacy played a mediating role on the influence of money priming on the creativity. ③Money priming improved the customer's willingness to accept new products. Conclusion: Money concept has a positive influence on customers' creativity by creative self-efficacy.

基金项目:
本研究受国家自然科学基金项目(71602027,71602028)资助
作者简介:
参考文献:

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